Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create
In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Create
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Create
Ranking on Google is getting more complex—and strategically important—every single year, and 2018 was no exception. Though we're well into 2019, a wide range of Google Search algorithm updates in the past year are still influencing our search results.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Create
Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Create
Are you keeping up with the ever-changing standards that make or break your email campaigns? We'll show you how email design impacts subscriber experience, engagement, and retention. Sponsored by GetResponse.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.
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