Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create
Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages with percent-off offers had the highest average conversion rate, according to recent research from Yes Marketing.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."
CONTENT TYPE: Sponsored Webinar | TOPIC: Content | ELEMENT: Create
Traditional content marketing is no longer enough. Today's most successful brands are creating immersive Web experiences, and you can too. It's easier than you might think, and will yield significant business results. Ceros will show you how, in this sponsored demo of their software.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan
Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.
What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they?
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Plan
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
Making your emails accessible visually, audibly, cognitively, and neurologically isn't just the right thing to do—it may even be good for business. Here's a checklist of ways to make your emails more readable for everyone.
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