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CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Strategy
The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Strategy
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Create
It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Create
Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze
A common fallacy regarding email programs is that once you set them up, they are self-sustaining. That couldn't be farther from the truth. Make sure your email campaigns actually work as you'd like them to. Take these four steps.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Plan
With retailers and marketers ramping up their email volume at the same time during the holidays, you're competing for your customers' attention and the resources of the ISPs delivering your mail. To get your emails opened and to maximize conversions, use these five tactics.
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