Communications Resources for Marketing Professionals

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Storytelling: Secret Weapon of Entrepreneurs and Marketers

Article

CONTENT TYPE: Article | TOPIC: Communications

Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.
How to Work Smarter on Social Media [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.
Essential Tech PR Strategies for Startups and Established Companies Alike

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility. Read more.
AI Meets RCS: The New Standard for Mobile Messaging Engagement

Article

CONTENT TYPE: Article | TOPIC: Communications

RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.
Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.
Which AI-Driven Tactics Have Been Most Effective for Marketers?

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
The Messaging Themes That Work Best in B2B Prospecting Emails

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.
How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.
The Top 50 Podcasts in the United States [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.
Which Content Tactics Make People Unsubscribe From Brands?

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.
Content and Messaging Strategies for Long-Lifespan Products

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
The State of B2B Influencer Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?
The Best Days and Times to Post on TikTok

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Seven Key Creative Design Trends for 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.
How to Use Generative AI for Personalized B2B Outreach

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.
What's In/What's Out in 2025: The Marketer's Version

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
AI's Impact on Product-Content Orchestration in B2B Marketing

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

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Storytelling: Secret Weapon of Entrepreneurs and Marketers

How to Work Smarter on Social Media [Infographic]

Essential Tech PR Strategies for Startups and Established Companies Alike

AI Meets RCS: The New Standard for Mobile Messaging Engagement

Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

Which AI-Driven Tactics Have Been Most Effective for Marketers?

The Messaging Themes That Work Best in B2B Prospecting Emails

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

The Top 50 Podcasts in the United States [Infographic]

Which Content Tactics Make People Unsubscribe From Brands?

Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Content and Messaging Strategies for Long-Lifespan Products

The State of B2B Influencer Marketing

The Best Days and Times to Post on TikTok

Seven Key Creative Design Trends for 2025 [Infographic]

How to Use Generative AI for Personalized B2B Outreach

What's In/What's Out in 2025: The Marketer's Version

AI's Impact on Product-Content Orchestration in B2B Marketing

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready