Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Content | ELEMENT: Communicate
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Communicate
Particularly in ABM, offline engagement tactics—such as B2B direct mail—can make an impression and differentiate you from your competition. When, post-pandemic, businesses reopen their offices, B2B organizations should give direct mail a serious look.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Create
How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They're also capable of being viewed or listened to by anyone, including those with disabilities—which is why you need to create accessible videos.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Plan
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other sellers do? RAIN Group surveyed 262 salespeople who work in 26 industries. Here's what it found.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Our CX efforts are not selfless: We provide a positive customer experience because it drives repeat purchases and long-term loyalty. But what happens when there is a once-in-a-century pandemic? CX can't be about maximizing lifetime value.Yes, it's time to get real about customer-centricity.
You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Create
What does good look like when you are an email marketer, and how do you go from good to great if your email marketing program has plateaued? For answers, let's look at six things high-performing email marketers do that are better and different.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation, according to recent research from Unruly.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results.
CONTENT TYPE: Friday Forum | TOPIC: Email | ELEMENT: Communicate
The future of email is NOW. It's time to trade in the animated GIFs for neuromarketing, automation, and gamification if you want to drive increased email engagement and response. Feeling intimidated? These three sessions will kill that impostor syndrome in no time. Sponsored by Marketo.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential buyers are left guessing about what your product does and how it can help them. Here's how to craft compelling, convincing messages.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. In the process, you realize more pipeline and revenue.
CONTENT TYPE: Podcast | TOPIC: Search | ELEMENT: Plan
Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Management
What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of the benefits and challenges of AI chatbots.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Management
"The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?
CONTENT TYPE: Friday Forum | TOPIC: Demand Generation | ELEMENT: Communicate
A constantly changing landscape of demand gen requests, requirements, and expectations can make any marketer feel downright fried. But in our Friday Forum, you'll learn how to use customer empathy, create bingeable content experiences, and measure demand gen success. Sponsored by Uberflip.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even collected reviews from customers. So what's still missing? Thoughtful product descriptions that convert.
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