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  • Six Naming Trends to Help Your Brand or Product Stand Out in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.

  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.

  • Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    Six marketing experts sit down with Kerry O'Shea Gorgone at Adobe Summit to talk customer experience, creativity and innovation, the 25th anniversary of digital advertising, and more.

  • How to Optimize Page Titles to Strengthen Your Website's SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Create

    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.

  • A Guide to Using Infographics for Lead Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Create

    Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.

  • How to Write a Perfect Guest Post Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Communicate

    Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • Page-Speed Benchmarks: Are Brand Sites Fast Enough?

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Communicate

    Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

  • The Home Is at the Heart of Commerce Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Plan

    Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.

  • How to Integrate Purpose Into Your B2B Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

  • How to Communicate With the Most Tech-Savvy Generation Yet

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate

    The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.