Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.
CONTENT TYPE: Infographic | TOPIC: Email
Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?
CONTENT TYPE: Article | TOPIC: Customer Experience
Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual events that offer an interactive way for people to "leave" the house. To that end, focus on these three tactics.
CONTENT TYPE: Chart | TOPIC: Content
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.
CONTENT TYPE: Article | TOPIC: Public Relations
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.
CONTENT TYPE: Infographic | TOPIC: Social Media
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?
CONTENT TYPE: Article | TOPIC: Content
Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.
CONTENT TYPE: Infographic | TOPIC: Content
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.
Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.
CONTENT TYPE: Article | TOPIC: Mobile
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller.
CONTENT TYPE: Event | TOPIC: Content
Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 11 on-demand sessions in our Storytelling Summit for Marketers will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.
CONTENT TYPE: Event | TOPIC: Writing
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.
CONTENT TYPE: Chart | TOPIC: Email
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.
CONTENT TYPE: Infographic | TOPIC: Career Management
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.
CONTENT TYPE: Article | TOPIC: Demand Generation
LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.
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