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CONTENT TYPE: Article | TOPIC: Measurement & Analytics
To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.
CONTENT TYPE: Video | TOPIC: Artificial Intelligence
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden.
Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide range of ages and industries.
Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.
CONTENT TYPE: Chart | TOPIC: Marketing Content
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.
CONTENT TYPE: Video | TOPIC: Measurement & Analytics
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.
CONTENT TYPE: Article | TOPIC: Email Marketing
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.
CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribution model, and more.
Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a recent comparison of different sampling methodologies.
In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter: marketing attribution. This episode of the Marketing Smarts Live Show delves into the topic.
CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics
This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers.
CONTENT TYPE: Infographic | TOPIC: Career Development
Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.
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