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  • Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.

  • Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.

  • Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.

  • Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.

  • Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.

  • Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.

  • Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.

  • Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.

  • People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.

  • Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.

  • Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

  • Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.

  • If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.

  • Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.

  • With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.

  • Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.

  • What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.

  • A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one?

  • Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.