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  • Account-Based Marketing

    Learning Path

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Are you ready to go beyond marginal CTA bumps to truly strengthening relationships with the lucky folks on your email list? Join us to get all the skills and tips you need to become a master of clicks and conversions. Sponsored by ZoomInfo.

  • ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI.

  • Chances are, your funnel has some "friction" that impedes the ability of leads to flow from one section to another. This not only impacts your team's efficiency but also the customer experience you're delivering. Sponsored by GetResponse.

  • A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible.

  • Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done?

  • An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.

  • How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth.

  • Are you struggling to attribute and measure the value of your marketing campaigns? We'll show you what you need to succeed. Sponsored by Adtaxi.

  • These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.

  • 186 million people use Snapchat every day—and they're deeply engaged with it, sending 3 BILLION Snaps a day. If your brand isn't getting in on the action, it's time to think about incorporating Snap Advertising into your marketing mix. Sponsored by Nielsen.

  • Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.

  • It's easy for us marketers to assume our jobs are not to deal with inbound phone calls. Our awesome marketing gets prospects on the phone, the reps make the sales, we call it a day. Not so fast!

  • Do you ever wish you had a secret content-marketing sauce? If only you could create the most valuable, personalized content at scale. Join us for the scoop on the latest neuroscience of marketing, integrated content strategies, and more. Sponsored by Uberflip.

  • "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.