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CONTENT TYPE: Article | TOPIC: Measurement & Analytics

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

CONTENT TYPE: Article | TOPIC: Websites

A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.