Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Metrics & Measurement
When most marketers plan campaigns, they need to answer a few basic questions: Who's the target? Where should we spend our budget? When should the campaign start and stop? But there's a better way to design your strategy—by using data to ask better questions. Sponsored by Alight Analytics.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Is your brand relevant to the various audiences—customers, influencers, the media—you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it?
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
In a world of fast-shifting business priorities and unpredictable change, marketers need a new way to think about event strategies. When unexpected challenges arise, agile event programs are designed not just to survive—but to thrive. Sponsored by Splash.
CONTENT TYPE: Article | TOPIC: Search
Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions
Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.
In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement
Data science is the hottest thing since sliced bread. In fact, LinkedIn has indicated that open job positions for data scientists are up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Sponsored by InfoUSA.
Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.
CONTENT TYPE: Chart | TOPIC: Email
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost.
CONTENT TYPE: Article | TOPIC: Marketing Technology
A platform-heavy marketing tech stack—email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between—creates a world of obstacles, including inevitable data disparities. Which will cost you.
CONTENT TYPE: Guide/Report | TOPIC: Management
It's hard to create marketing reports that are meaningful and effective. But it's also essential for justifying marketing activities, conveying ROI, and securing more budget. So what's the secret? Sponsored by Adverity.
CONTENT TYPE: Article | TOPIC: Customer Loyalty
There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.
Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.
CONTENT TYPE: Article | TOPIC: Management
In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for the first time, US businesses will be subject to a far stricter set of privacy regulations in-country.
The average B2B organization spends 40% of its marketing budget on live events. But most marketers struggle with proving the value of those events. Sound familiar? It's time to prove the ROI of your events and ensure that your organization views them as assets, not expenses. Sponsored by Cvent.
CONTENT TYPE: Guide/Report | TOPIC: Email
Are you up to speed with when, where, and how your target audiences are clicking, reading, and responding? This report will help you benchmark your performance against your peers and turn subscriber insights into strategies and tactics that boost your success. Sponsored by Litmus.
We've all been there: You spend a lot of time and effort crafting the perfect email, only to learn that the email that looked beautiful in your email editor doesn't look great out in the real world. Are you ready to fix your email frustrations and fails? Sponsored by Litmus.
If you're like most marketers, you know your programs are performing well but you may not have all of the data you need to defend and expand your marketing budget. But how do you report your successes in a way that management will "get it?" Sponsored by LeanData.
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