Strategy Resources for Marketing Professionals

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The Top Generative-AI Risks Facing Businesses

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.
Why 'Mad Men' Ideas Still Work—and When They Fall Short

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
The State of Marketing and Sales Alignment in 2025

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CONTENT TYPE: Chart | TOPIC: Marketing Management

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
The Top Marketing Challenges That New SMB Owners Face

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CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
Adtech vs. Martech: The Standoff That's Costing Brands Their Future

Article

CONTENT TYPE: Article | TOPIC: Martech

Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.
The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
How to Ensure Digital Transformation Success: Take a Data-First Approach

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
10 Common Mistakes B2B Marketers Make When Measuring TAM

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.
All Marketing Is Performance Marketing: A Full-Funnel Strategy

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.
How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.
How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.
How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.
Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

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CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.
The Social Media Funnel Explained [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?
How Marketers Can Use AI Responsibly and Ethically

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.
The Incredible Scale of AI Capital Investments by Big Tech [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.
AI in Marketing: Three Strategic Steps CMOs Should Take Now

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.
Five Marketing Strategy Frameworks to Choose From for Business Success

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.
How Generative AI Is Actually Benefiting Enterprise Companies

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.
How Concerned Are Americans About AI?

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

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The Top Generative-AI Risks Facing Businesses

Why 'Mad Men' Ideas Still Work—and When They Fall Short

The State of Marketing and Sales Alignment in 2025

The Top Marketing Challenges That New SMB Owners Face

Adtech vs. Martech: The Standoff That's Costing Brands Their Future

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

How to Ensure Digital Transformation Success: Take a Data-First Approach

10 Common Mistakes B2B Marketers Make When Measuring TAM

All Marketing Is Performance Marketing: A Full-Funnel Strategy

How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

The Social Media Funnel Explained [Infographic]

How Marketers Can Use AI Responsibly and Ethically

The Incredible Scale of AI Capital Investments by Big Tech [Infographic]

AI in Marketing: Three Strategic Steps CMOs Should Take Now

Five Marketing Strategy Frameworks to Choose From for Business Success

How Generative AI Is Actually Benefiting Enterprise Companies

How Concerned Are Americans About AI?