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  • As you may know all too well, inefficiencies in how sales and marketing teams work together can be costly to an organization. So what's the answer? Sponsored by Kompyte.

  • It doesn't matter whether you believe climate change is the great existential threat of our time. "Green" or "eco" branding doesn't always cut it. So how do we do what's right for the planet while still bringing in a healthy profit? Here are four ways to cut through the noise.

  • We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.

  • The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.

  • Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.

  • Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans.

  • The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM execution and measurement. There's no silver bullet to demystify ABM, but these tips provide clarity and actionable advice to unlock ROI.

  • In 2019, email held on to its crown as the monarch of marketing channels. As we begin a new decade, let's reflect on some of last year's most talked-about and important moments in email.

  • Privacy concerns have reached a boiling point. Consumers, regulators, Web browsers, advertisers, brands... all are evolving to meet the changing privacy landscape. Marketers are considering how to best reach customers while respecting their privacy and earning their trust. See what lies ahead in 2020.

  • Major trends are reshaping business and society, including the way we live and work. That "we" includes not only customers but also marketers—we who venture out into that rapidly transforming world to do our job. To do it well, we need an understanding of the big picture. This infographic from McKinsey & Company can help.

  • Do you ever find that you're so busy planning, implementing, and tracking your marketing activities that you lose sight of what your actual strategy is? It's time to put your big-picture business objectives (and how to achieve them) into perspective. We'll show you how.

  • In today's hustle and bustle world, it's easy to forget that marketing is more than just creating content and crunching numbers (as important as those tasks may be). It's time to get reacquainted with the fundamentals and truly set yourself up to succeed.

  • Branding

    Course

    A brand is a value-generating machine. But actually generating revenue from that brand? That's not always easy. How much money your brand makes, and how valuable it becomes, is up to you and (more importantly) your customers. The key to success is knowing what your customers want... and delivering on it.

  • What unique value does your company offer customers? We're talking beyond taglines and other marketing language: what's at the very core of why your company exists? By focusing on your value proposition, you can keep your business on the right track (and growing).

  • Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly, and heading into 2020 these are five trends to watch.

  • Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas others hold the potential for high returns. So, what are the keys to Big Data success?

  • Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according to recent research from Sagefrog Marketing Group.

  • Thinking of a customer experience in digital-only terms is limiting. For brands to stand out and truly capture (and keep) customer attention, they must incorporate physical elements and appeal to all of a customer's senses. Here are three ways you can do exactly that.

  • The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are ready for ups and downs, whatever the economic climate.

  • Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world.