Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
Artificial intelligence can seem like a magical marketing solution. But beware: Investing in AI too quickly can backfire. Here's how to know if your brand is ready for AI.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research from Showpad.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Management
Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Cognitive biases--thought traps--are the enemy of rational decisions. But rational decisions based on data are vital for marketing and business success. Avoid these common cognitive biases.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Strategy
These are commonly asked questions (and their answers) about voice search, which is top of mind with marketers and businesses because so many searches are being conducted across Siri, Alexa, Google Home, and Cortana.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Communicate
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Plan
Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Strategy
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.
WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand?
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Plan
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question.
What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on your brand's gutsy qualities.
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