Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.
CONTENT TYPE: Article | TOPIC: Email
The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions
The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.
CONTENT TYPE: Article | TOPIC: Customer Experience
It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Customer insights master Debbie MacInnis and positioning expert Allen Weiss join us to talk about two strategic areas in which organizations are struggling.
CONTENT TYPE: Article | TOPIC: Management
If you're in the process of hiring a marketing agency, or you're thinking of hiring one but you're not sure what kind of relationship you want and what type of contract you should sign, read this article before you decide.
The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.
In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of marketing? We shouldn't abandon a traditional marketing mindset. Here's why.
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.
CONTENT TYPE: Podcast | TOPIC: Branding
Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.
If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.
CONTENT TYPE: Article | TOPIC: Career Management
In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.
What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.
CONTENT TYPE: Article | TOPIC: Events
Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.
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