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  • Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.

  • You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search?

  • Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations.

  • The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.

  • 21 industry stars, 21 pieces of valuable advice for you to up your marketing game in the new year: don't miss this special yearend video episode of the Marketing Smarts podcast!

  • Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out.

  • Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.

  • Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

  • Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. These three areas of marketing will likely be affected first.

  • Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.

  • You knew this article was coming: the hottest SEO trends for the year ahead. Some of these trends you've already seen this year, and some are new, but we can definitely expect to see more of all of them in 2019. Check them out to prepare your SEO efforts for next year.

  • Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.

  • Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.

  • When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas.

  • These seven steps show you how to increase your marketing budget by thinking of Sales as your customer. Give them the leads they want, and they'll keep coming back for more.

  • Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

  • Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.

  • Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.

  • Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.