Strategy Resources for Marketing Professionals

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Brands & Politics: Do People Want Brands to Weigh In More?

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.
Why a Purpose-Driven Marketing Strategy Matters in B2B

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.
The Eight Laws of B2B Tech Marketing [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.
How US Small Businesses Are Using AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Navigating AI Adoption and Use in Marketing: A Strategic Approach

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
The 40 Brands US Customers Are Most Loyal To [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.
'Human-Ready Marketing': The Power of Human-AI Synergy

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.
How to Align Product and Marketing Teams Through Positioning

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.
How to Conduct an SEO Competitor Analysis [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.
The Biggest Barriers to Adopting AI for Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Article

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
The Top Small Business Marketing Channels, Tactics, and Trends

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.
B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.
The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Demand Generation

This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.
Leveraging Partnerships for Growth in B2B Business

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

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Brands & Politics: Do People Want Brands to Weigh In More?

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Why a Purpose-Driven Marketing Strategy Matters in B2B

The Eight Laws of B2B Tech Marketing [Infographic]

How US Small Businesses Are Using AI

Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

Navigating AI Adoption and Use in Marketing: A Strategic Approach

The 40 Brands US Customers Are Most Loyal To [Infographic]

'Human-Ready Marketing': The Power of Human-AI Synergy

How to Align Product and Marketing Teams Through Positioning

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

How to Conduct an SEO Competitor Analysis [Infographic]

The Biggest Barriers to Adopting AI for Marketing

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

The Top Small Business Marketing Channels, Tactics, and Trends

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

Leveraging Partnerships for Growth in B2B Business