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  • How to Integrate Influencer and Emotional Marketing to Improve Your Content Program

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy

    All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.

  • The Six Most Popular Digital Marketing Channels With Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, according to recent research from The Manifest.

  • Six Naming Trends to Help Your Brand or Product Stand Out in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management

    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.

  • Five Future E-Commerce Marketing Trends

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy

    E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.

  • Determine Your Digital Marketing Maturity Stage, and Then Level-Up

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • How to Integrate Purpose Into Your B2B Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

  • What CMOs Are Focusing On in 2019 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

  • Four Things Marketers Should Learn From E-Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.

  • How Brands Benefit by Using Virtual Reality to Engage Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate

    Once perceived as nerdy gamer technology, virtual reality is being embraced by brands across the globe. Marketers are realizing the potential of VR to leave indelible impressions on consumers. You might want to check out how it can help you engage customers.

  • How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy

    Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.