Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Management
How do you vet a PR agency you want to hire? You want a strong agency partnership, but what does that even mean, and how do you start building one? Ask these seven questions when you're vetting and interviewing an agency.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Strategy
Marketing events have been canceled because of COVID-19. But what about post-pandemic? If events resume, will people even attend? And most important, do we now have an opportunity to make live events more valuable for everyone involved?
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Strategy
We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology | ELEMENT: Strategy
For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide leadership during this crisis.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Communicate
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey.
The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy
These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing ABM. But you can avoid making these 7 mistakes. Here's how.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect?
How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during this crisis.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.
With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.
We are living in a time of great disruption. Disruption in the market breaks paradigms. It creates as much opportunity as loss. It is easier for our minds to envision the downside of our losses than to see new opportunities. Though harder to spot, the opportunities are there.
Trying to predict our post-COVID B2B marketing future may be a fool's errand. Still, there are enough breadcrumbs left by previous crises and recessions to help us make some educated guesses. So here are five realities that B2B marketers will likely face in the next 2-3 years.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Management
You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.
AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn't a marketing silver bullet—but marketers can't afford to ignore its already evident potential.
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