What are senior marketers struggling with the most this year? Which challenges are growing in importance? Are senior marketers feeling more pressure from their CEO and corporate board?
To find out, researchers at The CMO Survey polled 281 marketing leaders (99% VP-level or above) at for-profit US companies in January and February 2025.
Respondents say the top activities that the senior marketing leader at their company finds challenging to implement on a regular basis are demonstrating the impact of marketing actions on financial outcomes and focusing data and analytics on the most important marketing problems.
Focusing data and analytics on the most important marketing problems is the challenge that's grown the most in importance since 2024.
Securing cross-functional support for new marketing investments has also grown rapidly in importance since last year.
Significantly greater proportions of senior marketers say they are facing more pressure from their CEO, CFO, and corporate board in 2025 compared with in 2023.
About the research: The report was based on a survey conducted in January and February, 2025, among 281 marketing leaders (99% VP-level or above) at for-profit US companies.
