Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Management
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week.
CONTENT TYPE: Article | TOPIC: Content
"Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements.
CONTENT TYPE: Sponsored Webinar | TOPIC: Management
Sales and marketing alignment is beyond critical for any organization. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. Sponsored by Seismic.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
As marketers, we have to be able to share relevant content at the right points throughout the customer journey, and we have to do it at scale. The martech we use to do that should serve not just us but also the people with whom we are trying to connect.
CONTENT TYPE: Article | TOPIC: Management
You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy.
CONTENT TYPE: Infographic | TOPIC: Management
When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
What's not to like? 24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of the benefits and challenges of AI chatbots.
CONTENT TYPE: Article | TOPIC: Customer Loyalty
Five rules form the cornerstone of an effective customer management program in a time of supply disruption. If you get it right, the upside is enormous. If you get it wrong, you will suffer consequences for years to come.
CONTENT TYPE: Article | TOPIC: Websites
Constantly expanding customer touchpoints and cross-border commerce make the optimization of product listings and data difficult—but no longer optional. Product experience management can help you meet the needs of customers in today's marketplace.
CONTENT TYPE: Webinar | TOPIC: Customer Loyalty
Where can marketers add the most value to their organization and drive more revenue? When marketing owns customer success, everyone profits—you just need to know how to structure the team and build a cohesive plan. Sponsored by TrustRadius.
CONTENT TYPE: Article | TOPIC: Events
"The show must go on," but until when, exactly? What do you do when a calamity or crisis turns your conference, training course, or event upside down? Do you continue, cancel, reschedule?
With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence can provide indispensable assistance to marketers and their companies.
CONTENT TYPE: Article | TOPIC: Social Media
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.
Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio.
If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps on the path to gaining more control.
CONTENT TYPE: Infographic | TOPIC: Branding
Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.
CONTENT TYPE: Webinar | TOPIC: Career Management
Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.
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