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CONTENT TYPE: Article | TOPIC: Customer Experience
Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic checklist.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
CONTENT TYPE: Chart | TOPIC: Social Media
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.
CONTENT TYPE: Article | TOPIC: Social Media
Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
CONTENT TYPE: Infographic | TOPIC: Websites
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.
CONTENT TYPE: Infographic | TOPIC: Content
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
CONTENT TYPE: Infographic | TOPIC: Search
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.
Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust.
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