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CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.
CONTENT TYPE: Podcast | TOPIC: Social Media
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.
CONTENT TYPE: Article | TOPIC: Social Media
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.
CONTENT TYPE: Article | TOPIC: Events
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways.
CONTENT TYPE: Chart | TOPIC: Content
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.
CONTENT TYPE: Chart | TOPIC: Social Media
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
CONTENT TYPE: PRO Webinar | TOPIC: Branding
SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.
CONTENT TYPE: PRO Webinar | TOPIC: Social Media
SESSION 3 of 4: With so much content everywhere, you've got to be smart about getting the most out of your audience on each social media channel. Each platform has a personality, much like your favorite binge-ready streaming series (we can still call those TV, can't we?). Learn how to create "shows" specifically designed for each channel and develop a social media content plan that's worthy of a primetime lineup.
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022.
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.
SESSION 2 of 4: Social media algorithms promote posts with high community engagement. So if you want to boost your social engagement, reach a wider audience, and build brand trust, start a conversation. In this second event of our Building Brand Trust Through Social Media Working Webinar Series, Zontee Hou will show you how to get your posts in front of more eyes and increase your audience organically.
CONTENT TYPE: Chart | TOPIC: Career Management
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?
SESSION 1 of 4: B2B social media can feel mysterious and random. How does one account gain traction while another fails to hit the mark? In the first event of our Building Brand Trust Through Social Media series, you'll learn what types of content your audience wants and how repurposing your best content can boost your social media success.
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