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  • This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.

  • Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

  • It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate.

  • Status update: social media marketing can no longer be ignored. But it's about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways.

  • How can your social media marketing stay current as the platforms continue to evolve and consumer use of social networks diversifies? Tune in to this webinar to discover what you need to know to create and maintain a social media marketing strategy that's relevant in 2022. Sponsored by Tinuiti.

  • This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.

  • What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them.

  • The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.

  • The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.

  • This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.

  • This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.

  • Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?

  • Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.

  • This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

  • This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.

  • Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

  • Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

  • Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.