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CONTENT TYPE: Infographic | TOPIC: Social Media
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to adapt, and using the right technologies.
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?
CONTENT TYPE: Chart | TOPIC: Social Media
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month.
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. So, which ones should you be using?
CONTENT TYPE: Article | TOPIC: Customer Experience
Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons.
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.
CONTENT TYPE: Article | TOPIC: Social Media
Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
CONTENT TYPE: Infographic | TOPIC: Websites
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology
How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.
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