Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Plan
Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: None
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.
The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Communicate
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.
CONTENT TYPE: Chart | TOPIC: None | ELEMENT: Plan
Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Strategy
Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your brand, and much more.
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Management
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!
Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Communicate
In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Create
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media | ELEMENT: Create
Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media | ELEMENT: Communicate
When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.
This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.
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