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CONTENT TYPE: Chart | TOPIC: Social Media
Most marketers say they now have a process in place to vet social media influencers, according to recent research from ACTIVATE.
CONTENT TYPE: Infographic | TOPIC: Social Media
The list of social apps, networks, sites—platforms of all sorts—is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history. Some are no longer with us (RIP), but others are... and they have become part of our daily lives. Check out the infographic.
CONTENT TYPE: Chart | TOPIC: Content
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.
CONTENT TYPE: Article | TOPIC: Social Media
Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.
When you work on a team managing social media—whether a team of 2 or 20—issues and mix-ups are bound to arise: Who decides what gets published? Who is allowed to access a particular social account? How do you quickly get approval from busy managers or clients? These four tools can help.
Instagram has over 1 billion active monthly users, but seeing success on the social platform is still a challenge for many marketers. Here's what your business needs to know before you 'gram.
Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.
Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.
CONTENT TYPE: Article | TOPIC: Content
Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.
Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.
Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "haha"? Which are the standout brands? And so on and so on. Here's a handy wrap-up of Facebook reactions and actions in the past year.
CONTENT TYPE: Article | TOPIC: Demand Generation
Each of these handful of tactics you can use in conjunction with your social media efforts can boost your lead counts. There is no one-size-fits-all solution, however; you'll need to experiment to find which work best for you. Check out these potentially winning lead-gen tactics.
Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.
Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.
CONTENT TYPE: Podcast | TOPIC: Customer Experience
Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.
Some brands are already using artificial intelligence to engage their audiences on social media and gain an edge on their competition. See how you can start using AI and stay ahead of the curve.
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.
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