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CONTENT TYPE: Infographic | TOPIC: Social Media
When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. This checklist of social media tasks to address on a regular basis will help you set up your social routine--and entire program--for success.
CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media
Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.
CONTENT TYPE: Article | TOPIC: Social Media
Instagram's IGTV could be exactly what your marketing needs to take your social media video strategy to the next level. Here are 7 tips to help marketers use IGTV.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media
As influencer marketing strategies evolve, marketers and audiences see the benefits--and challenges. What can we expect from influencer marketing in the near future?
CONTENT TYPE: Podcast | TOPIC: Content
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
CONTENT TYPE: Article | TOPIC: Customer Experience
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on which those comments and interactions take place. But is that really the case?
Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers.
LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive conversions.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Infographic | TOPIC: Content
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.
Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.
CONTENT TYPE: Chart | TOPIC: Social Media
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
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