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CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Create
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Management
Social media is ever changing, with networks coming, going, and changing in popularity—plus, there's increasing scrutiny and governmental oversight. How's a marketer to keep up? Sponsored by Trust Insights.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.
A social media strategy is crucial for most businesses today. For many small businesses, Instagram seems an obvious choice because it's well-suited to brand-building and promotions. Before all else, though, you need to set up a killer profile—then follow these best-practices.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing.
Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Create
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Strategy
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Plan
With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Management
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.
At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming.
Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.
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