Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Social Media
Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms?
Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.
CONTENT TYPE: Infographic | TOPIC: Social Media
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.
CONTENT TYPE: Chart | TOPIC: Search
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.
CONTENT TYPE: Article | TOPIC: Social Media
Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
CONTENT TYPE: Article | TOPIC: None of the above
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research.
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
CONTENT TYPE: Chart | TOPIC: Content
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.
In this, the very last issue of SocialSkim: Facebook woos businesses with Messenger features, offers job application feature in 40 countries; Vero, a new app part Facebook, part Pinterest, part Instagram; Snapchat redesign pushes downloads way up; Facebook cleans up ad metrics...
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
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