Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
CONTENT TYPE: Infographic | TOPIC: Social Media
Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Article | TOPIC: Social Media
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
CONTENT TYPE: Podcast | TOPIC: Social Media
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
CONTENT TYPE: Article | TOPIC: Content
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.
CONTENT TYPE: Chart | TOPIC: Social Media
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
CONTENT TYPE: Chart | TOPIC: Content
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
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