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CONTENT TYPE: Chart | TOPIC: Content
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.
CONTENT TYPE: Chart | TOPIC: Social Media
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).
CONTENT TYPE: Article | TOPIC: Social Media
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.
CONTENT TYPE: Infographic | TOPIC: Social Media
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest.
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co.
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
CONTENT TYPE: Podcast | TOPIC: Content
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn.
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com.
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.
One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?
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