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CONTENT TYPE: Article | TOPIC: None of the above
Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?
CONTENT TYPE: Infographic | TOPIC: Social Media
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research.
CONTENT TYPE: Article | TOPIC: Social Media
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.
CONTENT TYPE: Chart | TOPIC: Social Media
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
CONTENT TYPE: Chart | TOPIC: Content
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.
In this, the very last issue of SocialSkim: Facebook woos businesses with Messenger features, offers job application feature in 40 countries; Vero, a new app part Facebook, part Pinterest, part Instagram; Snapchat redesign pushes downloads way up; Facebook cleans up ad metrics...
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
Employee advocacy can be a low-cost, highly effective way to boost marketing and sales efforts and improve employee retention. These five steps will get you started.
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement metrics to focus on; much more.
CONTENT TYPE: Article | TOPIC: Career Management
What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.
Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?
Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and get up and running.
Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page may see less organic reach; are the youth are leaving Facebook?; Snapchat finally offers detailed analytics; more.
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