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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel?
CONTENT TYPE: Infographic | TOPIC: Content
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
CONTENT TYPE: Infographic | TOPIC: Social Media
Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.
CONTENT TYPE: Article | TOPIC: Social Media
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.
CONTENT TYPE: Chart | TOPIC: Social Media
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
CONTENT TYPE: Podcast | TOPIC: Demand Generation
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
CONTENT TYPE: Article | TOPIC: Content
CONTENT TYPE: Podcast | TOPIC: Social Media
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
CONTENT TYPE: Chart | TOPIC: Content
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
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