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  • Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.

  • Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.

  • AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.

  • Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research from the Pew Research Center.

  • Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.

  • Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.

  • Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.

  • Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas.

  • Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social.

  • What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers.

  • When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help.

  • What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans?

  • Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?

  • The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider.

  • Social Media

    Course

    Want to create a social media program that works? From establishing goals to evaluating results, use these six vital steps to create and execute a winning plan.

  • Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?

  • When most B2B marketers think "social media"—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you're not using Instagram, you're missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.

  • Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic.

  • How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?