Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Communicate
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Plan
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
CONTENT TYPE: Sponsored Article | TOPIC: Content | ELEMENT: Create
It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Communicate
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.
CONTENT TYPE: Sponsored Article | TOPIC: None | ELEMENT: None
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together.
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