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  • Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

  • Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.

  • The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.

  • Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately depict their lives? Are there differences in how people feel after using different platforms?

  • Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.

  • Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.

  • Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.

  • Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.

  • Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.

  • Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.

  • Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.

  • If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

  • Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research.