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CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Plan
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
CONTENT TYPE: Sponsored Article | TOPIC: Content | ELEMENT: Create
It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Communicate
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.
CONTENT TYPE: Sponsored Article | TOPIC: None | ELEMENT: None
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: None
Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Strategy
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Strategy
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
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