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CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Communicate
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.
How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
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