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  • Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

  • SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • Since the rise of social media, enhancing the digital customer experience has been the goal of many a marketing team—and countless data analysis. It's time to leverage your data in powerful new ways that let you broaden and deepen your audience relationships—and boost your ROI. Sponsored by Meltwater.

  • This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.

  • Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed.

  • This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.

  • Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?

  • How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.

  • Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.

  • This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

  • What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.

  • Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.

  • This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.

  • This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B marketers: audience, engagement, and trust.

  • Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.

  • This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.

  • Social media can no longer be the job of only one department or outside agency; integration is the key to success. Read this article to identify the cross-discipline strategy that'll work for you.

  • LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of 2021, according to research from the social network.