Social Media Resources

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

CONTENT TYPE: Chart | TOPIC: Social Media

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.

CONTENT TYPE: Chart | TOPIC: Social Media

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

CONTENT TYPE: Infographic | TOPIC: Social Media

This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts to meet their needs.

CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement

Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

CONTENT TYPE: Infographic | TOPIC: Websites

This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally.

CONTENT TYPE: Infographic | TOPIC: Social Media

People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.

CONTENT TYPE: Chart | TOPIC: Content

Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

CONTENT TYPE: Infographic | TOPIC: Social Media

Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.

CONTENT TYPE: Chart | TOPIC: Social Media

Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.

CONTENT TYPE: Chart | TOPIC: Social Media

YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.