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  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can set up your ABM program for success and avoid common mistakes.

  • Defining Your ABM Pilot Campaign

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan

    ABM campaigns can boost your marketing efforts—but if you've never put one together, it's hard to know where to start. We'll show you how to deploy ABM campaigns successfully while maintaining your sanity.

  • Four Questions to Answer Before Jumping on the ABM Bandwagon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    Yes, account-based marketing can be an effective way to convert your B2B audience, but make sure you have a strong foundation before your start. Here's what to look for.

  • Convert Your ABM Targets With Personalized Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Analyze

    Account-based marketing is more than just sending emails to a targeted list. Once a prospect is aware of your brand, how you delight them with personalized content will determine your success in conversion. Want to see a real-life example of how that can be done well? Sponsored by Uberflip.

  • Flip It, Turn It, 'Bop It!' The Traditional Marketing/Sales Funnel Is Out, So What Really Works?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: None

    The traditional marketing and sales funnel doesn't reflect how most B2B sales works these days--how buyers behave and how purchasing decisions are made. Here's how to win in the new environment.

  • Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Strategy

    Account-based marketing isn't new, but many marketers still run into issues with implementation and performance. Here are six common ABM problems--and their solutions.

  • Why ABM Isn't Working (And How to Fix It)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing | ELEMENT: Management

    Account-based marketing may seem like a panacea, but the reality is that marketers often don't trust their own data—which makes your ABM program ineffective. These three steps can make your data more usable.

  • Lead Management for ABM Is Not What You Think It Is: Six Key Differences

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Management

    Your new ABM program will need a new lead management process: The parts may be similar to your current process, but they work differently for ABM.

  • The State of B2B Marketing Data Quality in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Strategy

    B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.