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  • 2025 Digital Ad Trends and Predictions: Time to Turn the Page

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

  • A Beginner's Guide to TikTok Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager.

  • Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.

  • Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

  • 2025 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • LinkedIn Ads: Getting Set Up for Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

  • Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

  • YouTube Ad Formats Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.

  • How Decision-Makers Perceive B2B Ads on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

  • How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

  • How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.

  • The Impact of Privacy Laws on Digital Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

  • How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more.

  • The Rapid Growth of Spotify as an Advertising Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • The Factors That Drive B2B Ad Effectiveness on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

  • Storytelling Through Audio: How Radio and Podcast Appearances Foster Human Connection

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.

  • Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

  • The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

  • Five Ways to Use AI to Improve Your Advertising Strategy and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

  • Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.