The greatest B2B marketing conference
on the planet!
Sessions On Demand Through Dec 15th
Branding differentiates you from your competition. It unifies your name, logo, website, products and services and helps your prospective and existing customers identify you in a crowded marketplace. Branding reflects your company’s promises, your identity and what your business represents. Finally, and maybe most importantly, good branding promotes brand recognition and can create and build customer loyalty.
Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer persona, and a clear sighted review of your company’s mission and vision, among many other tasks. If you’re building your brand, you need the insight and expertise of professionals who understand the importance of brand marketing. Our library of free resources helps you focus on brand marketing, empowering you in brand development and brand building to create a brand that is truly unforgettable. Why not get started today?
IT'S FREE! Become a member to get the tools and knowledge
you need to market smarter.
We respect your privacy.
CONTENT TYPE: Video | TOPIC: Branding
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.
CONTENT TYPE: Article | TOPIC: Branding
Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.
CONTENT TYPE: Video | TOPIC: Career Development
Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.
CONTENT TYPE: Chart | TOPIC: Branding
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.
CONTENT TYPE: Video | TOPIC: Customer Experience
Featuring the energetic and straight-talking George B. Thomas, this new-to-MarketingProfs-Today YouTube series will be showing up regularly here. Based on topics and guests featured on the Marketing Smarts podcast, these Live Show episodes will offer commentary, insights, news, resources, and more. Join us and tune in!
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.
Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information?
CONTENT TYPE: Article | TOPIC: SEO
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
CONTENT TYPE: Infographic | TOPIC: Branding
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.
CONTENT TYPE: Webinar | TOPIC: Social Media Marketing
A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.
CONTENT TYPE: Master Class | TOPIC: Branding
Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience.
CONTENT TYPE: Master Class Lesson | TOPIC: Branding
Understanding what storytelling really is—a journey for the audience—and how to use your stories to connect with your community and buyers.
To influence buyers with stories, you have to connect with their hearts and their heads—and know when to do each.
Keep me signed in
Sign in with your preferred account, below.
Over 350,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!