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  • B2B ≠ Boring-to-Boring

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Every business has a story to share. Here's how to cut through the myths around storytelling so you can resonate with the right audience.

  • Head Marketing vs. Heart Marketing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    To influence buyers with stories, you have to connect with their hearts and their heads—and know when to do each.

  • The Storyteller Journey

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Discover the overview of a successful story. Does your B2B story match?

  • Secrets to Story Crafting

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Seven essential points to remember when crafting your story to keep it concise and influential.

  • Sharing Your Story

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Increase your story's impact by using the right channel, the right context, and the right format at the right time.

  • Micro and Macro Stories

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Discover these different story types and how to use them in your marketing.

  • The Power of Visual Storytelling

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Why you shouldn't don't dismiss short-form content and how to increase the stickiness of visual storytelling.

  • Your Story Doesn't End With Creation and Sharing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Enjoy greater success with your stories by engaging with your community.

  • B2B Storytelling for Humans: Stories That Inspire Buyers to Action

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Branding

    Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience.

  • Storytelling Is the Best Marketing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.

  • Sourcing Your Stories

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Where and how to find inspiration for your Micro and Macro Stories.

  • Stories From the Front Line

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    20+ real-world examples of effective B2B storytelling.

  • How Customer Journey-Mapping Guides Brand Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

  • Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

  • The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.

  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • The 10 Things Great Marketing Writers Do That Set Them Apart

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • Less Humor, More Inspiration: The Messaging People Want From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.