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Join us in Boston October 4-6 or online October 5-6.
Branding differentiates you from your competition. It unifies your name, logo, website, products and services and helps your prospective and existing customers identify you in a crowded marketplace. Branding reflects your company’s promises, your identity and what your business represents. Finally, and maybe most importantly, good branding promotes brand recognition and can create and build customer loyalty.
Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer persona, and a clear sighted review of your company’s mission and vision, among many other tasks. If you’re building your brand, you need the insight and expertise of professionals who understand the importance of brand marketing. Our library of free resources helps you focus on brand marketing, empowering you in brand development and brand building to create a brand that is truly unforgettable. Why not get started today?
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CONTENT TYPE: Video | TOPIC: Career Development
Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.
CONTENT TYPE: Chart | TOPIC: Branding
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.
CONTENT TYPE: Video | TOPIC: Customer Experience
Featuring the energetic and straight-talking George B. Thomas, this new-to-MarketingProfs-Today YouTube series will be showing up regularly here. Based on topics and guests featured on the Marketing Smarts podcast, these Live Show episodes will offer commentary, insights, news, resources, and more. Join us and tune in!
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.
CONTENT TYPE: Article | TOPIC: Branding
Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information?
CONTENT TYPE: Article | TOPIC: SEO
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
CONTENT TYPE: Infographic | TOPIC: Branding
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.
CONTENT TYPE: Webinar | TOPIC: Social Media Marketing
A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.
CONTENT TYPE: Master Class Lesson | TOPIC: Branding
On the spot for a story? Use the 6 Ps Framework to be prepared for a timely response.
How to deal with negative or lackluster feedback.
The best storytellers are like the best marketers: always improving based on what they learn.
Understanding what storytelling really is—a journey for the audience—and how to use your stories to connect with your community and buyers.
Ever talk your way out of a speeding ticket? Everyone is a storyteller—and it's a skill that you can improve.
They matter to your customers. Here's how to identify your purpose and promise and how to make them unique to you.
There are many types of stories you can use. Learn about the strongest options in B2B marketing and which will work best for you.
The Storytelling Framework that helps decide what to keep—and what to cut out—to make your brand story memorable.
Every business has a story to share. Here's how to cut through the myths around storytelling so you can resonate with the right audience.
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