Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Create
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Create
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Management
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.
A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll.
When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart.
The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Plan
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.
What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Management
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Plan
A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.
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