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  • E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.

  • In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.

  • Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.

  • What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.

  • How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?

  • Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.

  • Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.

  • Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.

  • Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?

  • Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market.

  • Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social.

  • To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic.

  • When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, swashes, and spurs, among other typographical terms.

  • Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand.

  • Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.

  • Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries.

  • There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.

  • How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?

  • Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts.

  • When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?