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CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: None
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
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