Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Management
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Create
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: None
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Plan
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Strategy
Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences?
Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market.
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