Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Management
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Management
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Create
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!