Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Create
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Create
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands?
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Management
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message.
A customer's first impression of your brand depends significantly on the colors associated with it. Learn how different colors elicit different emotions and how you can use the psychology of color to your advantage.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience.
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