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CONTENT TYPE: Chart | TOPIC: Career Development
The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management
Will hiring be any easier in 2024 than it has been over the past few years? It doesn't seem likely. Get tips for hiring and building your team in this article.
CONTENT TYPE: Infographic | TOPIC: Career Development
Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey.
This infographic looks at the share of US workers who want a raise, the size of the raise they want, and why they fear asking.
CONTENT TYPE: Podcast | TOPIC: Career Development
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal inclusion.
CONTENT TYPE: Video | TOPIC: Marketing Strategy
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
CONTENT TYPE: Article | TOPIC: Career Development
AI adoption has the potential to bring the much-beleaguered CMO role to the frontline of business operations. With the CEO and C-suite's support, CMOs can use AI responsibly to drive digital change and meet growth goals. Here's how.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research from Drift and the Marketing Artificial Intelligence Institute.
Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report.
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.
CONTENT TYPE: Chart | TOPIC: Marketing Management
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.
CONTENT TYPE: Podcast | TOPIC: Communications
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.
CONTENT TYPE: Video | TOPIC: Marketing Management
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having to learn and adopt the technology, according to a recent survey of 800 C-suite leaders.
Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as why they're staying where they are.
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.
CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics
Stuck running reports on-demand or building dashboards with your marketing data? With new AI tools, you can start finding—and sharing—business insights that have real impact! Digital visionary Jim Sterne reveals how these tools can upgrade your work and your career—making you the trusted adviser you should be.
CONTENT TYPE: Article | TOPIC: Marketing Management
The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.
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